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Where to Get SEO Photography Advice

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Get a vague understanding of what SEO is all about in the first place.

seo for photographersIf you have a fair understanding of the underlying principles of search engine optimization, it will make things so much easier to go through with at the end of the day and this is the kind of thing that will really get to work in your favor when it all comes down to it. You don’t have to go to school for this. Try to read up as much as you possibly can about this and you are guaranteed to come off of things better informed about anything and everything that you need to do at the end of the day. what you need to understand about things like this is the fact that the internet will turn out to be your richest and your most conclusive source of info and this will turn out to really work in your favor for as long as you are able to work things in the right way when it all comes down to it. Be open to learning new things. This is not the kind of thing that you should be upset about or scared about at all. for as long as you have all of the right things going for you, it shouldn’t be too much trouble at the end of the day and it is something that will really work out well for as long as you have things planned out the right way.

If you have several websites, merge them all in one all-inclusive website.

You can’t afford to have your traffic going all over the place especially If it is something that you are fairly new at. If you have a separate site for your blog and another one for your main website, it would probably turn out to be a really good idea if you go ahead and make sure that you get to merge them all in one site at the end of the day. This way, you don’t end up confusing the traffic that you get to generate for your content and for your brand in general. When it all comes down to it, you need to make sure that you have all of the variables working out for you the right way. You will only be able to go ahead and do this if you merge your sites accordingly and this is the kind of thing that you need to work on at some point or so. The merging of the website isn’t the hardest thing for you to work out in the world at all and this is something that you can work out the right way if you put your mind into it.

Nab a great domain name as much as possible.

You need to make sure that you have a pretty good domain name working out for you the right way. Go for something that is catchy and interesting to help have it catch out. One rich source of SEO tips for photographers is photoproseo.com.

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Should I Hire a Second Wedding Photographer?

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It is pretty much a given as to how photographers are important people to have in a wedding. Without them, a wedding would be less memorable as it is supposed to be as no records would be available for one to look back on those memories every now and then.

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While no arguments would have to be raised about having photographers, there is a more pressing dilemma some couples face as far as photography is concerned” should they avail two photographers to cover a wedding?

Advantages

Let us first look at the advantages of having a second photographer at the wedding:

  • A second photographer can provide coverage to more than one venue at a time, allowing more moments and photographs to be taken.
  • A second photographer provides different sets of eyes, which make room for new styles of photography, allowing for more diversity as to how the photos in the wedding are taken.
  • The minute details can be covered by the second photographer while there will be a main photographer who will take care of shooting the more general details of the wedding.
  • In case there are some details missed by one of the photographers, the second photographer will be there to cover those missed details, ensuring a more complete coverage in the process.
  • In the event of some untoward incident that would befall on one of the photographers like camera got damaged in the middle of event or an accident, something we hope would not happen to the photographer, there will be a backup plan of sorts in the person of the second photographer who can fill in and carry on with the job.

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Disadvantages

There are also some disadvantages in having a second photographer that should be taken into consideration as well:

  • Hiring a second photographer entails a higher expense, something to consider especially if on a tight budget.
  • There is a risk that there would be an overlapping and redundancy in terms of coverage as a certain moment gets captured by the two photographers at the same time and without any difference in style.
  • There may be instances that the two photographers may feel uncomfortable working each other, especially those who have not worked with each other before and may affect the way they would cover the wedding as a whole.

When to hire a second wedding photographer

With those advantages and disadvantages in mind, it is important to note that hiring a second photographer or not depends on a number of factors that should be taken into account. One of them of course is the budget as to whether you can afford to do so or otherwise.

Another factor to consider the scope of the wedding, especially in the size of the event and the number of guests that are expected to attend. If the wedding will be a more private and intimate affair, then there would be no need for a second photographer.

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Other Things to Consider

Having noted all these factors, in the end it will be up to the couple to decide whether to hire a second photographer based on their needs and the budget especially.

Should the decision would be to go for a second photographer, one should check with the main photographer and verify if the photographer’s service would provide for a second shooter from within his/her studio or would that second shooter be based at another studio. If the latter scenario would be the case, then it is important to verify with the main photographer as to who would be the photographer that would be recommended and has a good working relationship with the main photographer.

In the end, what matters most is that you get your money’s worth with the output the photographer or photographers will provide you. Being the most important occasion of one’s life, the quality of the output is still the most important.

 

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Must-Know DSLR Basics for Beginners

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For a person making the switch from using a regular point and shoot camera to a DSLR camera, the transition can be an overwhelming and intimidating experience. This leads to some users to just give up and be content using the auto function of the DSLR, not realizing the full potential these cameras bring if these users knew what DSLRs can do.

That is why we have come up with this handy guide to help users like you make the most of your DSLR and help you discover what you can do with it in ways you never thought about with a camera and hone your skills as a photographer in the process.

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Learning and Setting Apertures and Shutter Speeds

One of the most important concepts in DSLR photography is learning the concept of apertures and shutter speeds. First, let’s learn what they are and each of them can do.

Aperture refers to the size of the opening in the camera lens which determines how much light can pass through. For instance, an aperture of f/2.8 means it is a large aperture that entails much light can pass through it, while an f/16 aperture is smaller in size, with little light can pass through it.

Aperture size indicates how much depth of field an image will have. This means that a small aperture allows the image to show objects located at a great distance to be captured clearly and in focus as in landscape photos. A large aperture on the other hand puts distant objects out of focus while the object located closest to the camera is captured more vividly and in greater detail, as is employed in close up shots.

Shutter speed on the other hand refers to the length of time the shutter stays open to capture a photo. This is something to take in consideration especially if your subject is a fast moving object. For instance, a faster shutter speed value of 1/250 sec allows you to vividly capture a running dog without any blur caused by the movement. Conversely, a slow shutter speed value of 1/15 sec captured blurred movements of the water which can create some artistic shots as well.

Learning about ISO

ISO measures how sensitive to light your camera’s sensor is, especially in relation to how much light is available in the area where you will be taking photos. For instance, outdoor shoots on a sunny day require less sensitivity to light of the sensor, thus needing only low ISO settings. However, low light conditions require greater sensitivity to light. Thus high ISO settings are preferred in this case.

You can either set the ISO settings to auto or you can select which ISO level to use. But as a beginner, it is recommended you leave the ISO settings at auto or choose the settings at 400-800 for outdoors and 1600 and above for indoors. Take note though that higher ISO settings may cause graininess on the photo.

Controlling Metering Settings (If Needed)

Metering refers to the calculation your camera makes for the average exposure, making sure that the photo is properly exposed which means it’s neither too dark nor too bright. Under normal lighting situations, the camera does the work so nothing else is needed to be done on your end, which also makes this control an overlooked one. However, in low light areas, the camera may not be able to do the metering properly. That is why the DSLR has an “exposure composition” control which is the +/- button near the camera shutter, allowing you to increase or decrease the lighting exposure that would be applied on to the image.

Changing the White Balance Settings

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White balance refers to how the colors appear in your photos, not just the white. Normally, the camera sets the white balance to auto and while it does the job in some cases, in other situations, it causes unrealistic color tones to appear in your photo. Thus, it is important to adjust your DSLR’s white balance settings beforehand for better results. Fortunately, the white balance settings provide different presets available to suit the lighting condition in the area where you will shoot, ranging from daylight to shade, to fluorescent (for areas mainly lighted by fluorescent lights) and flash, (for instances you will use flash, especially in minimal light) among other settings.

Final Tips

Lastly, always make it a point to read your DSLR’s manual to get you more acquainted with your camera and the controls it offers. Many DSLRs today offer more advanced features than before; discover what features they offer that would help you shoot better photographs.

As you learn more about your DSLR, try to experiment with different settings and setting combinations to get a better grasp of how each element works in achieving overall quality of your photos.

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5 Ways To Grow Your Photography Business

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With more and more people going into photography these days, thanks in part to a more widespread availability of cameras and other photography gear at lower prices than before, going into the photography business today provides a lot of challenges that need to be faced. As someone who is starting out in this business, I’m sure you may have encountered some of them already.

One of those challenges would be how to make your photography business grow. Especially today when there are so many competitors out there, you need to stand out among the rest. For this, we have come up with five best ways to help you make a mark and get your business to grow in the process.

Create an online presence

In this day and age, it is no longer an excuse for photographers to not have a place to showcase their works. While some photographers are content to use social media to do that, it will give you an advantage if you have your own website to showcase your output, as well as what you can do. Also, having your own website increases your brand, giving you an edge as some clients tend to look favorably on photography businesses that have their own websites.  It does not matter if you have your own domain or you made it through a free site creation platform like Blogger or WordPress. The content is what matters the most.

Harness the power of social media

Earlier, we have stated the importance of having your own site over just using social media. Still, social media remains an important part in promoting your business. In fact your website and your social media accounts complement each other in a way: your website establishes your brand while social media enhances and promotes it.

With that said, use social media to your advantage in promoting your business more effectively. You can advertise your brand or do something simple as sharing some of the photos you have taken as a marketing strategy, promoting them as viral content. If you can, try to learn about social media marketing to effectively promote your business.

Get connected with as many people as possible

Reach out to as many people as possible about the business you offer. At very least, start by promoting your business within your inner circle: your family, relatives, and friends, not to mention encourage to share that information to others in their own circles. If you are ready to move on to a bigger market, take advantage not only of online venues like social media but also offline venues that provide opportunities for you to introduce your business to others. Some examples would be photography events or trade fairs where photographers can participate in.

One thing to remember is that even if you are promoting even to your inner circle is to make sure you showcase the best output that you have available. Always it should be the case.

Keep up with new concepts and technologies

Technology and knowledge these days progress in fast-changing pace. How well you can keep up with new concepts and technologies, as well as your ability to adapt them is important for your business’ growth. Make it a point to keep yourself updated with new trends and technologies in photography. Make it a point as well to continuously learn about photography, especially whatever new ideas will be introduced along the way. Make sure you highlight to your prospective customers whatever latest knowledge and technology you may have that will not only make a good impression, but also will help gain more trust for your business, especially from a growingly sophisticated customer base.

Create value in your service

Valuating your service can be a sticky issue to address as you strive to strike a balance between profit and customer satisfaction, especially with regards to the price. Thus, it is important to always be flexible in this matter. Do not be afraid to put a premium price tag on your service as long as it equates to better value as far as your photos are concerned. Strive as well to go the extra mile with making sure your customers are satisfied with the service they will get. The value you provide must equate to the level of service and quality you are giving to your clients.

In the end, going into the photography business requires not only a great deal of skill, but also a lot of guts and dedication in making sure you are offering the best product available. You must be able to show that you have all these qualities which are very important in your continued success not only as a photographer but also as a business owner.

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Choosing the Right Equipment for Sports Photography

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Sports photography is one of the most exciting fields to cover as a photographer. Who would want to miss an opportunity to capture the action, the winning moments, and everything else in the thrilling world of sports? To manage to accomplish one such feat is an honor and privilege in itself as you get to see your photograph and the moment it captures, preserved for posterity and the appreciation of those who get to see it.

Considering the importance of sports photography, it is important that as a photographer, you should have the right equipment to do the job well. Admittedly, choosing the right equipment is a challenge in itself, especially if you have little idea as to what you would need in the first place. To help you make the right choices, here are some things you should be looking for in your sports photography equipment

Camera

By default, your camera should be a DSLR type so you can capture high quality images, not to mention make you look more professional. But you should not be looking for just any DSLR. A sports photographer should have a high-speed DSLR, one that can capture fast moving objects, in this case like the ones we see at many sports events. It is recommended that your DSLR should have a shutter speed of 1/500th of a second or higher.

In addition, your camera should have a fast servo motor that will let your camera solely focus on a certain subject even if the subject moves constantly, like a basketball player or football player during the game. Also, your camera should have a continuous shutter motor that allows you to take multiple frames per second, making sure every part of the action is captured and not miss what could be a winning shot, literally and figuratively.

If you can, try to invest in a second camera body that would be able to do the job in case your other camera is having issues with battery life or other issues that may arise in the middle of the job you’re doing as a photographer.

Lenses

Depending on the sporting event you will be covering, the type of lens you will need would vary. Chances are, you will need one type of lens for some sports that will allow you to be near the playing area like basketball, volleyball, or other similar sports, while another lens for other sports that would require you to be at a safe distance from the playing area like football. In these cases, the lenses should a focal length of at least 50 mm and can be zoomed up to 300 mm or more.

In any case, as a sports photographer, you will need a wide variety of lenses for various events and situations that may arise. Try to invest in different lenses as much as possible, ranging from wide angle lens to a telephoto lens. Also remember to bring not just one lens with you at your photography work.

Other Equipment

A good photographer is someone who is well-prepared for any occasion. And there are those moments when you find yourself having little battery or storage left in the camera that would have caused you to panic. It is always a good idea to bring spare batteries and memory cards in your bag in case of such emergencies so you will be able to capture every moment.

Also, if the situation calls for it, bring a sturdy tripod with you to be able to capture the action better with the benefit of stability the tripod provides. Alternately, you can use a monopod to do the job if the tripod would be too bulky for you.

You may also need to have speed lights, as well as everything to hook them up, if you are covering big games or games being held indoors for some better lighting.

Never forget as well to have a rain cover to protect your gear if in case it rains at the venue. It is always better to be on the safe side than be sorry later with the expenses you would have to spend in fixing your equipment that got soaked in the rain.

Final Thoughts

Knowing the equipment you need and having them at your disposal at whatever sporting event you will cover is very important for sports photography. As long as you have the proper equipment for the game, you have at least taken a step forward in becoming a skilled sports photographer.